Brett Jenks, CEO of Rare, a nonprofit dedicated to conservation and climate action, discusses the looming threat of the sixth mass extinction linked to climate change. He shares insights on the impact of community engagement in areas like rural Costa Rica, where local champions lead conservation efforts. Jenks emphasizes the power of cultural shifts and collective action, noting how behavioral changes driven by social dynamics can foster sustainability. The conversation underscores the importance of unity among stakeholders to tackle the impending biodiversity crisis.