Brett Colbert
Known for pulling no punches and bringing a direct and provocative point of view from both sides of the procurement table to bear on the state of marketing procurement today.
Best podcasts with Brett Colbert
Ranked by the Snipd community
Nov 1, 2023 • 46min
Marketing Is an Investment w/ Brett Colbert
Guest Brett Colbert discusses the need for change in the marketing industry and emphasizes the importance of viewing marketing as an investment. They highlight the impact of ineffective processes and collaboration on costs and emphasize the importance of building strong relationships with agencies. The chapter ends with the speaker sharing their approach in being the best client for agencies and seeking their input on how to get the best work from them.
