20% - The Marketing Procurement Podcast
Marketing Is an Investment w/ Brett Colbert
Nov 1, 2023
Guest Brett Colbert discusses the need for change in the marketing industry and emphasizes the importance of viewing marketing as an investment. They highlight the impact of ineffective processes and collaboration on costs and emphasize the importance of building strong relationships with agencies. The chapter ends with the speaker sharing their approach in being the best client for agencies and seeking their input on how to get the best work from them.
45:37
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Quick takeaways
- Embrace innovation and evolve to advance careers in marketing and procurement.
- Prioritize sustainable pricing and long-term relationships to bridge the gap between procurement and agencies.
Deep dives
Brett Colbert's Career Journey and CultureKey
Brett Colbert, president of CultureKey, discusses his career trajectory from a media agency to global procurement at AB Inbev to starting his consultancy. CultureKey focuses on culture-oriented solutions, education, training, and proven frameworks to help clients achieve success in productivity, profitability, employee engagement, and well-being.
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