

Marketing Is an Investment w/ Brett Colbert
Nov 1, 2023
Guest Brett Colbert discusses the need for change in the marketing industry and emphasizes the importance of viewing marketing as an investment. They highlight the impact of ineffective processes and collaboration on costs and emphasize the importance of building strong relationships with agencies. The chapter ends with the speaker sharing their approach in being the best client for agencies and seeking their input on how to get the best work from them.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Introducing Brett Colbert and his Ideas on Collaboration
02:10 • 2min
The Need for Change in the Marketing Industry
03:52 • 11min
The Investment Nature of Marketing and Cost Analysis
15:18 • 4min
Building Strong Relationships with Agencies
18:54 • 25min
Importance of Agencies and Working Together for Growth
43:47 • 2min