20% - The Marketing Procurement Podcast

Marketing Is an Investment w/ Brett Colbert

Nov 1, 2023
Guest Brett Colbert discusses the need for change in the marketing industry and emphasizes the importance of viewing marketing as an investment. They highlight the impact of ineffective processes and collaboration on costs and emphasize the importance of building strong relationships with agencies. The chapter ends with the speaker sharing their approach in being the best client for agencies and seeking their input on how to get the best work from them.
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