Brendan Muha

Maria Cury and Brendan Muha, partners at ReD, along with Eleonora Maria Mazzoli, a research at LSE, discuss the accuracy of algorithms and the need to involve users in shaping their experience. They explore marketing algorithms, policy responses, and alternative models for improving user experience on media platforms. The chapter also delves into the responses of major tech players to user demands and the future of algorithms, emphasizing user empowerment and ethical frameworks.