Phenomena
Algorithms
Nov 30, 2022
Maria Cury and Brendan Muha, partners at ReD, along with Eleonora Maria Mazzoli, a research at LSE, discuss the accuracy of algorithms and the need to involve users in shaping their experience. They explore marketing algorithms, policy responses, and alternative models for improving user experience on media platforms. The chapter also delves into the responses of major tech players to user demands and the future of algorithms, emphasizing user empowerment and ethical frameworks.
30:35
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Quick takeaways
- Algorithms should consider users' future goals and aspirations, going beyond recommending content based on past preferences.
- Companies should incorporate sociocultural insights into algorithms to provide more nuanced and relevant recommendations.
Deep dives
The Importance of Forward-Looking Algorithms
Algorithms should focus on understanding who users want to become rather than just their past behavior. Companies can improve user experiences by building algorithms that acknowledge users' future goals and aspirations. This approach goes beyond recommending content based on past preferences and instead provides personalized suggestions that align with users' evolving identities. For instance, companies can offer options for users to choose between different recommendation algorithms or introduce diversified algorithms that expose users to a wider range of content. These forward-looking algorithms can offer more meaningful and valuable experiences for users, ultimately improving their satisfaction and loyalty.
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