Texas Slim, founder of the Beef Initiative, is on a mission to boost rancher visibility online, while Breeauna Sagdal, a policy expert, champions decentralizing food policy. They dive into the importance of connecting ranchers directly with consumers and the impact of digital platforms. Discussions also touch on the challenges faced by new ranchers, the push for sustainable practices, and how decentralization can lead to a more transparent and resilient beef industry. Their insights reveal a shared commitment to fostering meaningful connections in the agricultural community.