Brandy Kift

Brandy Kift, Assistant VP of Marketing Strategy at Bucknell University, shares her expertise in breaking down barriers between marketing and admissions. With a rich background spanning over two decades, she details how Bucknell redefined their enrollment strategies. Topics include aligning content with recruitment goals, using data and AI for personalized engagement, and creating dynamic, student-driven social media channels. Brandy also stresses the importance of celebrating team wins and adapting to evolving student behaviors, ensuring a collaborative environment thrives.