Brad Shapiro

Professor of marketing at the Booth School of Business, specializing in empirical industrial organization and applied microeconomics, with expertise in the economics of advertising. Co-author of the working paper "Preferences for Firearms and Their Implications for Regulation."

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Nov 1, 2022 • 17min

Tax vs Ban: The Unexpected Results on Gun Sales

Brad Shapiro, a marketing professor at Booth School, delves into the surprising dynamics of gun demand in America. He reveals how different regulations, like bans and taxes, influence consumer behavior and ownership motivations, particularly focusing on self-protection. The discussion highlights the contrasting effects on seasoned gun owners versus newcomers. Shapiro also emphasizes the importance of data in shaping effective gun regulations and dispels the myth of a direct link between gun circulation and violence, advocating for improved data collection to inform policy.

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