Brad Blankinship

In this engaging conversation, Brad Blankinship, President of Sun Day Red by Tiger Woods, gives an insider's look at the innovative golf and lifestyle brand. He discusses how the brand evolved from the surf industry, highlighting Tiger’s hands-on involvement in its design and strategy. Listeners learn about the unique performance features of their apparel and footwear, as well as the brand's vision to grow beyond golf into a broader lifestyle identity. Brad also shares marketing strategies and future aspirations for the brand, making the world of sports branding fascinating.