Sports Business Radio Podcast Brad Blankinship - President of Sun Day Red by Tiger Woods
4 snips
May 13, 2025 
In this engaging conversation, Brad Blankinship, President of Sun Day Red by Tiger Woods, gives an insider's look at the innovative golf and lifestyle brand. He discusses how the brand evolved from the surf industry, highlighting Tiger’s hands-on involvement in its design and strategy. Listeners learn about the unique performance features of their apparel and footwear, as well as the brand's vision to grow beyond golf into a broader lifestyle identity. Brad also shares marketing strategies and future aspirations for the brand, making the world of sports branding fascinating.
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Brad's Nontraditional Golf Path
- Brad Blankinship came to Sunday Red from the surf industry, not golf or TaylorMade.
- He was recruited by TaylorMade's CEO and excited to bring a fresh perspective to golf apparel.
Tiger's Hands-On Brand Role
- Tiger Woods is deeply involved in Sunday Red, focusing on every detail from design to performance.
- His intense and focused engagement drives the brand's high standards and authenticity.
Focus on Performance and Fit
- Prioritize performance first when designing golf apparel, as Tiger sees apparel as equipment.
- Follow with refined fit and aesthetic to suit an athletic physique and modern style.