Bobby Pinero, co-founder of Equals and early Intercom hire, shares his experience in finance and scaling startups. Topics discussed include picking a rocketship to work for, the power and problems with spreadsheets, and how Equals approaches UX and product adoption.

Bobby Pinero, CEO of Equals and ex-Intercom finance hire, explains why freemium didn't work for Equals and how free trials are a better fit. He shares tips for building a horizontal product, founder-driven marketing, and the impact of internal communication. They also discuss building templates, product market fit, challenges of data source connection, and the power of product demos in B2B SaaS marketing.

Bobby Pinero, Co-founder and CEO of Equals, shares his journey from finance expert to tech innovator, focused on enhancing SaaS metrics analysis. He discusses vital metrics for success and common pitfalls founders face, emphasizing the need for customized measurements. Bobby highlights the importance of storytelling in presenting data, advocating for narratives that engage and inform stakeholders. He also shares insights on achieving product-market fit and creating tools that balance user familiarity with innovation.