Bethany Joy McDaniel, founder of the natural skincare brand Primally Pure, discusses her passion for building a lifestyle-centric community around wellness. She emphasizes the importance of education in branding, cultivating lasting connections, and shifting from short social posts to long-form content. Bethany shares insights on transitioning to natural products, the journey of personal care, and connecting with customers through podcasts. Ultimately, the conversation highlights how to resonate with consumers beyond just selling products.

Join Bethany McDaniel, founder of Primally Pure, as she recounts her transformative journey from a homemade skincare hobby to leading a clean beauty empire. Discover how her family's regenerative farm inspired her unique tallow-based products. Bethany shares insights into balancing entrepreneurship with motherhood and the importance of a holistic approach to skincare. She discusses the rise of clean beauty trends, the misconceptions about tallow, and how diet and lifestyle affect skin health. Packed with practical tips for wellness and clean beauty enthusiasts!

Bethany McDaniel, Founder of Primally Pure, shares her journey from harsh chemicals to natural ingredients in beauty products. Topics include non-toxic products, nourishing the nervous system, and transitioning to a non-toxic lifestyle for better health. The discussion also covers the benefits of raw milk consumption and healthy hacks for kids' well-being.