The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 829: Use This Specific Strategy to Turn Customers into a Thriving Community
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Nov 25, 2024 Bethany Joy McDaniel, founder of the natural skincare brand Primally Pure, discusses her passion for building a lifestyle-centric community around wellness. She emphasizes the importance of education in branding, cultivating lasting connections, and shifting from short social posts to long-form content. Bethany shares insights on transitioning to natural products, the journey of personal care, and connecting with customers through podcasts. Ultimately, the conversation highlights how to resonate with consumers beyond just selling products.
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Deep Customer Connection
- Primally Pure customers feel deeply connected to both the products and the brand itself.
- This strong connection stems from the brand's dedicated investment in community building.
Personal Touch
- Jenna Kutcher shares how a DM from Bethany McDaniel after a miscarriage offered support and empowerment.
- This act sparked Kutcher's seven-year journey with Primally Pure, highlighting the brand's personal touch.
Long-Form Content for Community Building
- Leverage long-form content like blogs, newsletters, and podcasts to build community and trust.
- This deeper engagement fosters stronger connections than short-form social media snippets.