Ben Sibley, creator of Independent Analytics and founder of Compete Themes, partners with Andrew Mead, co-creator of the privacy-friendly analytics plugin. They discuss how independent analytics can offer a GDPR-compliant alternative to Google Analytics, emphasizing data privacy and user convenience. Listeners learn about the tool's easy integration with WordPress, its user-friendly dashboard, and the importance of keeping visitor data secure. The duo shares insights on future enhancements and the commitment to a transparent, privacy-first approach in analytics.
