WP Builds 426 – Why Independent Analytics could be the WordPress alternative to Google Analytics you’ve been waiting for
10 snips
Jun 26, 2025 Ben Sibley, creator of Independent Analytics and founder of Compete Themes, partners with Andrew Mead, co-creator of the privacy-friendly analytics plugin. They discuss how independent analytics can offer a GDPR-compliant alternative to Google Analytics, emphasizing data privacy and user convenience. Listeners learn about the tool's easy integration with WordPress, its user-friendly dashboard, and the importance of keeping visitor data secure. The duo shares insights on future enhancements and the commitment to a transparent, privacy-first approach in analytics.
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Data Stored Locally for Privacy
- Independent Analytics stores all data within your WordPress database, with no external data calls.
- This approach enhances user privacy and control compared to Google Analytics' data collection practices.
Simplicity Over Complexity
- Google Analytics has become complex and enterprise-focused, making it hard for average users.
- Independent Analytics simplifies with deep WordPress integration and focused, understandable data.
Clear Dashboard Visualization
- Independent Analytics offers dashboards with quick stats, customizable charts, and detailed tables.
- This structure presents analytics clearly without overwhelming menus or nested layers.