Ben Schaffer, founder and president of Unplugged Performance, discusses his company's innovative modifications for Tesla vehicles, including the Cybertruck and Model Y. He shares insights on their unique projects, such as converting Tesla cars for police use through the UPfit program. The conversation shifts to the engineering advancements of the Cybertruck and the creative customization possibilities for Tesla vehicles. Schaffer also reflects on the evolution of his business, emphasizing a commitment to societal good in the electric vehicle space.