Ben Parker, founder of Runna.com, shares his journey from finance to fitness, highlighting the creation of an innovative running coaching app. He discusses the transition from gym workouts to marathon and Ironman training, emphasizing personal growth. The conversation dives into how Runna garnered over 5,000 users in just ten months, with personalized training plans driving engagement. Ben reflects on the challenges of entrepreneurship, branding, and his passion for helping others achieve their running goals, all while balancing his athletic pursuits.