Ben Pace

Ben Pace, an experienced event organizer and writer, shares essential tips for crafting effective feedback forms based on his work with events hosting 50 to 500 attendees. He emphasizes using mandatory multiple-choice questions combined with optional text boxes for clarity. Numeric ratings provide valuable insights, distinguishing between averages like 7/10 and 4/10. Ben also discusses measuring unique event features, limiting free-text responses, and the importance of testing forms before deployment. His strategies aim to enhance attendee feedback and overall event quality.