LessWrong (30+ Karma)

“Ben’s 10 Tips for Event Feedback Forms” by Ben Pace

Nov 30, 2025
Ben Pace, an experienced event organizer and writer, shares essential tips for crafting effective feedback forms based on his work with events hosting 50 to 500 attendees. He emphasizes using mandatory multiple-choice questions combined with optional text boxes for clarity. Numeric ratings provide valuable insights, distinguishing between averages like 7/10 and 4/10. Ben also discusses measuring unique event features, limiting free-text responses, and the importance of testing forms before deployment. His strategies aim to enhance attendee feedback and overall event quality.
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ADVICE

Mandatory Ratings With Optional Comment

  • Use mandatory multiple-choice (1–10) questions with an optional text box beside each item.
  • This yields cheap, aggregate signal while still letting people explain unusual ratings.
ADVICE

Rate All Major Investment Areas

  • Ask 1–10 rating questions for every area you spent significant time or money on.
  • Include venue, sessions, conversations, catering, app, bedrooms, ticket price and sponsorship impact.
ADVICE

Measure What Makes Your Event Unique

  • Ensure the event's unique goals have direct rating questions and avoid free-text for them.
  • Use single 1–10 questions to measure impact and compare across events or time.
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