Ben Hockema

Ben Hockema, founder of Illuminate Wealth Management, shares his inspiring journey from intern to principal at his firm. He reveals how he tackled cultural mismatches by seeking passive investors for startup capital, leading to impressive growth from $16M to $100M. The conversation delves into the emotional challenges of transitioning firms, the significance of support networks, and the often-overlooked value of asking "dumb" questions. Hockema also discusses evolving wealth planning services and the important balance of transparency in client relationships.