Ben Dutter

Ben Dutter, Senior Vice President of Strategy at Power Digital, boasts over a decade of media experience and a knack for smart marketing metrics. He shares a jaw-dropping story of saving a client $6 million in wasted ad spend while holding revenue steady. Discover the intricacies of multi-touch attribution and learn about his innovative BEATS framework for measurement. Ben emphasizes the importance of creative ad performance and structured experiments in navigating the complexities of marketing metrics. Stick around for a special opportunity at the end!

In this discussion with Ben Dutter, Chief Strategy Officer at Power Digital, they delve into the critical landscape of retail media. Ben emphasizes the importance of understanding incrementality to avoid wasting ad dollars on customers who would buy regardless. They explore modern consumer behavior and the need for brands to engage across multiple channels. Ben also highlights the challenges of marketing measurement, advocating for straightforward approaches to improve strategy without overwhelming complexity. Tune in for valuable insights on optimizing ROI in retail advertising!