Behshad Behzadi, Chief Technology Officer & Chief AI Officer at Sportradar, dives into the future of sports technology. He discusses how AI is personalizing fan experiences and transforming content delivery for leagues and media. Behzadi shares insights on the role of Generative AI in enhancing sports engagement and previews exciting innovations expected in the coming year. He also reflects on his transition from Google to Sportradar, merging his passion for sports with cutting-edge technology.