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Sports Business Radio Podcast
Behshad Behzadi - Sportradar Chief Technology Officer & Chief AI Officer
Dec 17, 2024
Behshad Behzadi, Chief Technology Officer & Chief AI Officer at Sportradar, dives into the future of sports technology. He discusses how AI is personalizing fan experiences and transforming content delivery for leagues and media. Behzadi shares insights on the role of Generative AI in enhancing sports engagement and previews exciting innovations expected in the coming year. He also reflects on his transition from Google to Sportradar, merging his passion for sports with cutting-edge technology.
42:48
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Quick takeaways
- Sportradar is harnessing AI to create hyper-personalized fan experiences by enabling customized content and enhancing engagement during sports events.
- The company is also focused on maintaining sports integrity through advanced data analysis and AI to prevent match-fixing in the betting landscape.
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