Begum Kaya

Begum Kaya is the Global Head of CRM & Loyalty at Pizza Hut, part of the Yum! Brands empire. She shares insights on revamping Pizza Hut's loyalty programs and the shift from transactional to emotional loyalty strategies. The conversation highlights the role of data collection and market testing in enhancing customer engagement. Kaya also discusses the transformative impact of AI in personalizing customer experiences and the importance of omni-channel approaches to meet evolving consumer expectations.