Let's Talk Loyalty #570: Pizza Hut Shares Insights as It Grows Customer Loyalty Globally from Dubai
Aug 1, 2024
Begum Kaya is the Global Head of CRM & Loyalty at Pizza Hut, part of the Yum! Brands empire. She shares insights on revamping Pizza Hut's loyalty programs and the shift from transactional to emotional loyalty strategies. The conversation highlights the role of data collection and market testing in enhancing customer engagement. Kaya also discusses the transformative impact of AI in personalizing customer experiences and the importance of omni-channel approaches to meet evolving consumer expectations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Unlocking Loyalty: The Sephora Success Story
01:42 • 7min
Revamping Pizza Hut's Customer Loyalty
08:18 • 19min
Harnessing AI for Enhanced Customer Loyalty and Engagement
27:43 • 4min
Navigating the Future of Customer Loyalty Programs
32:04 • 3min
Fostering Connections and Shared Learning in Customer Loyalty
34:57 • 3min