
Baran Erkel
Chief Strategy Officer at UserTesting, responsible for long-range strategy and organizational decision culture; experienced in aligning research, analytics, and product strategy to drive customer-centric outcomes.
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9 snips
Feb 3, 2026 • 41min
#182 - The Future of Research (In a Moment of Change)
Baran Erkel, Chief Strategy Officer at UserTesting, aligns research, analytics, and product strategy; Basek Fakhoury, CEO of User Interviews, builds participant recruitment and insights tooling. They discuss how AI reshapes research methods and decision-making, building test-and-learn cultures, consolidating insights across teams, and making executive-ready findings actionable.


