In this enlightening discussion, Bahar Bozdogan, a TikTok marketing expert, and Sheraz Amin, a social media measurement specialist, dive into TikTok's transformation into a powerful business tool. They share insights on effective lead generation and the importance of measurement and attribution strategies. The duo highlights how brands can use TikTok's features to better understand customer behavior and enhance ad performance. Listeners learn practical examples and techniques for integrating e-commerce through TikTok Shops, making it a must-listen for businesses looking to grow.
