Avery Schrader, the Founder and CEO of Modash, discusses his journey from influencer marketing to starting a successful platform that supports brands like Victoria’s Secret. He highlights why authentic storytelling trumps traditional ads and shares practical tips on selecting the right creators. Avery also dives into the peculiarities of B2B influencer marketing and the importance of tracking key metrics for ROI. Moreover, he emphasizes building a strong company culture that attracts talent and encourages employees to connect deeply with the brand.