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The Pursuit of Scrappiness
190. Podcaster-Turned-Founder Who Just Raised $12 Million Series A Explains Dos and Don’ts of Influencer Marketing, Why It Might Not Work for B2B, & How to Create a Culture That Makes Employees Tattoo Your Logo w/ Avery Schrader (Modash)
Dec 17, 2024
Avery Schrader, the Founder and CEO of Modash, discusses his journey from influencer marketing to starting a successful platform that supports brands like Victoria’s Secret. He highlights why authentic storytelling trumps traditional ads and shares practical tips on selecting the right creators. Avery also dives into the peculiarities of B2B influencer marketing and the importance of tracking key metrics for ROI. Moreover, he emphasizes building a strong company culture that attracts talent and encourages employees to connect deeply with the brand.
52:15
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Quick takeaways
- Brands should focus on mastering one effective marketing channel to optimize their efforts and achieve tangible success.
- Building genuine relationships with content creators enhances visibility and quality over time, leading to more authentic brand promotion.
Deep dives
The Importance of Focus in Marketing
It is crucial for brands to identify and focus on one effective marketing channel rather than spreading themselves too thin across multiple platforms. Trying to use every creator or method can lead to inefficiencies, especially for smaller brands that may not yet have the resources to capitalize on every opportunity. Instead, brands should obsess over the single channel they choose until they see success, learning from the process to optimize their approach. This kind of focused effort can lead to significant results, as evidenced by the speaker's own success with SEO after dedicating time to understanding and mastering that specific channel.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode