

190. Podcaster-Turned-Founder Who Just Raised $12 Million Series A Explains Dos and Don’ts of Influencer Marketing, Why It Might Not Work for B2B, & How to Create a Culture That Makes Employees Tattoo Your Logo w/ Avery Schrader (Modash)
Dec 17, 2024
Avery Schrader, the Founder and CEO of Modash, discusses his journey from influencer marketing to starting a successful platform that supports brands like Victoria’s Secret. He highlights why authentic storytelling trumps traditional ads and shares practical tips on selecting the right creators. Avery also dives into the peculiarities of B2B influencer marketing and the importance of tracking key metrics for ROI. Moreover, he emphasizes building a strong company culture that attracts talent and encourages employees to connect deeply with the brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
From Influencer to Innovator
02:43 • 14min
The Power of Relatable Storytelling in Influencer Marketing
17:01 • 2min
Authenticity in Influencer Marketing
19:26 • 9min
Navigating B2B Influencer Marketing
28:36 • 10min
Focusing on One Path: Influencer Marketing & Company Culture
38:59 • 13min