Aurora James

Aurora James, founder of Brother Vellies and the 15 Percent Pledge, and Scott Harrison, CEO of Charity: Water, share their insights on tackling formidable societal challenges. They discuss the urgent need for allyship in business to combat systemic racism and promote Black-owned brands. James highlights the swift progress of the 15% pledge, while Harrison reveals the transformative impact of access to clean water in Liberia. Both emphasize that bold entrepreneurship and a daring mindset are essential for driving sustainable change in our communities.

Aurora James, founder of Brother Vellies and the 15% Pledge, chats about mobilizing support for Black-owned businesses impacted by devastating fires in Los Angeles. She shares valuable insights on how fashion brands can contribute during crises and the importance of community resilience. The discussion also highlights transformative initiatives like the Parity Collective, which funds Black startups, and the challenges faced by the industry in maintaining inclusivity. James underscores the need for sustained support and actionable contributions to help marginalized communities thrive.

Aurora James, founder of the 15 Percent Pledge and Brother Vellies, is a champion for Black-owned businesses. She discusses how her initiative encourages retailers to dedicate 15% of their shelf space to these businesses, unlocking $10 billion in revenue. Aurora highlights the essential need for accountability and long-term commitment in supporting economic justice. She also shares inspiring stories of perseverance, the importance of artisan craftsmanship, and innovative initiatives like Google's mentorship programs for Black entrepreneurs.