Aurora James

Aurora James, founder of Brother Vellies and the 15 Percent Pledge, and Scott Harrison, CEO of Charity: Water, share their insights on tackling formidable societal challenges. They discuss the urgent need for allyship in business to combat systemic racism and promote Black-owned brands. James highlights the swift progress of the 15% pledge, while Harrison reveals the transformative impact of access to clean water in Liberia. Both emphasize that bold entrepreneurship and a daring mindset are essential for driving sustainable change in our communities.

Aurora James, a designer, writer, and founder of the 15% Pledge, discusses the dynamic interplay between fashion and politics. She highlights the impact of celebrity activism, especially Taylor Swift's role in influencing public awareness. The conversation takes a turn towards nostalgia, the creativity crisis in media, and the challenges American designers face with tariffs and fast fashion. James also shares her insights on the future of fashion amidst evolving technology and societal changes, promising a lively exploration of these pressing topics.

Aurora James, a designer, writer, and founder of the 15% Pledge, joins to discuss the intriguing dynamics between fashion and politics. She reflects on Robin Givhan’s departure from The Washington Post and the impact of tariffs on American designers. The conversation traverses nostalgia’s role in current trends, with mentions of notable cultural figures like Taylor Swift and Travis Kelce. Aurora emphasizes the need for innovation in a rapidly evolving digital landscape and critiques the interplay of political and business strategies within the fashion industry.

Aurora James, founder of Brother Vellies and the 15% Pledge, chats about mobilizing support for Black-owned businesses impacted by devastating fires in Los Angeles. She shares valuable insights on how fashion brands can contribute during crises and the importance of community resilience. The discussion also highlights transformative initiatives like the Parity Collective, which funds Black startups, and the challenges faced by the industry in maintaining inclusivity. James underscores the need for sustained support and actionable contributions to help marginalized communities thrive.

Aurora James, founder of the 15 Percent Pledge and Brother Vellies, is a champion for Black-owned businesses. She discusses how her initiative encourages retailers to dedicate 15% of their shelf space to these businesses, unlocking $10 billion in revenue. Aurora highlights the essential need for accountability and long-term commitment in supporting economic justice. She also shares inspiring stories of perseverance, the importance of artisan craftsmanship, and innovative initiatives like Google's mentorship programs for Black entrepreneurs.