Fashion People
Fashion and the Fires
Jan 17, 2025
Aurora James, founder of Brother Vellies and the 15% Pledge, chats about mobilizing support for Black-owned businesses impacted by devastating fires in Los Angeles. She shares valuable insights on how fashion brands can contribute during crises and the importance of community resilience. The discussion also highlights transformative initiatives like the Parity Collective, which funds Black startups, and the challenges faced by the industry in maintaining inclusivity. James underscores the need for sustained support and actionable contributions to help marginalized communities thrive.
40:36
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Quick takeaways
- The 15% Pledge is mobilizing substantial support for Black-owned businesses impacted by the wildfires, revealing community priorities amidst crisis.
- Discussions in the podcast highlight the necessity for practical recovery efforts, urging collective action to support struggling local businesses rather than relying solely on philanthropy.
Deep dives
The Impact of the Wildfires on Communities
The wildfires in Los Angeles have significantly affected local communities, particularly highlighting the struggles of Black homeowners and small business owners in areas like Altadena. The devastation has led to fears of losing not only homes but also access to necessary resources for recovery. Community members have expressed dire concerns about their capacity to rebuild, especially in a gentrifying landscape where support from larger entities is crucial. This emphasizes the need for focused efforts on aiding those directly impacted, as many are not financially equipped to navigate the recovery process alone.
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