Fashion People Fashion and the Fires
Jan 17, 2025
Aurora James, founder of Brother Vellies and the 15% Pledge, chats about mobilizing support for Black-owned businesses impacted by devastating fires in Los Angeles. She shares valuable insights on how fashion brands can contribute during crises and the importance of community resilience. The discussion also highlights transformative initiatives like the Parity Collective, which funds Black startups, and the challenges faced by the industry in maintaining inclusivity. James underscores the need for sustained support and actionable contributions to help marginalized communities thrive.
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Gala Pivot
- After learning about the LA fires' severity, Aurora James felt compelled to cancel the 15% Pledge gala.
- However, vendors in LA needed the work, leading to a shift in focus towards supporting affected businesses.
15% Pledge Impact
The 15% Pledge supports Black-owned businesses by encouraging major retailers to dedicate 15% of their shelf space to them.
- This initiative helps these businesses gain access and opportunities, especially vital during challenging times.
Targeted Donations
- Be mindful of where you donate and prioritize organizations working directly with affected communities.
- Ensure your donations align with their needs and consider the long-term impact.