Asya Paloni, Co-founder of Welltory, discusses the challenges of creating engaging health apps for mass markets, highlighting the importance of triggers, user retention strategies, and innovation in app development. The podcast explores why copying Duolingo’s engagement strategy may not work for all apps and provides a framework for aligning actions with mission statements and user triggers for app success.

Asya Paloni, VP of Strategy at Welltory, shares Jedi mind tricks for achieving a remarkable 56% retention rate over 3 years. They discuss making app experiences magical, hyper-personalizing content, offering new experiences with each interaction, and ensuring users feel empowered. The conversation emphasizes user engagement, psychological app design aspects, and the power of keeping users interested without notifications or pressure.