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Ashley Grech

CRO at Xero, bringing expertise in scaling global go-to-market strategies from her experience at Square and GP Morgan.

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Mar 5, 2025 • 1h 26min

A Guide to High Stakes Decisions with Ashley Grech, CRO of Xero

Ashley Grech, the Chief Revenue Officer at Xero, shares her expertise in navigating high-stakes decisions and solving complex revenue challenges. She discusses how to balance instinct with data, using frameworks like the driver tree to diagnose sales bottlenecks. Grech emphasizes the importance of regular performance evaluations and integrating diverse data sources for enhanced customer insights. She also highlights the balance between communication and collaboration in fostering team independence and shares insights on effective market expansion strategies.