Aruna Ravichandran, SVP and Chief Customer and Marketing Officer at WebEx by Cisco, shares her insights on becoming a customer-obsessed marketing leader. She discusses leveraging data and analytics to craft personalized marketing strategies and the importance of fostering a culture of collaboration and inclusion at Cisco. Aruna highlights how AI is transforming productivity and customer service, emphasizing the need for marketers to be servant leaders dedicated to customer needs and relationships, especially in the realm of account-based marketing.