In this engaging discussion, Arun Sudhaman, CEO & Editor-in-Chief at PRovoke Media, shares his insightful journey from journalism to PR leadership. He explores the unique challenges of navigating public relations in Asia-Pacific, emphasizing cultural differences and social media trends. Arun highlights the impact of AI on the industry, the need for diversity, and the necessity of showcasing PR’s value in a tech-driven world. Listeners will gain a fresh perspective on adapting strategies for effective communication in this complex landscape.
