Comms in Asia Ep.4 - Adapt or die: the future of PR & comms in Asia Pacific
Feb 19, 2023
In this engaging discussion, Arun Sudhaman, CEO & Editor-in-Chief at PRovoke Media, shares his insightful journey from journalism to PR leadership. He explores the unique challenges of navigating public relations in Asia-Pacific, emphasizing cultural differences and social media trends. Arun highlights the impact of AI on the industry, the need for diversity, and the necessity of showcasing PR’s value in a tech-driven world. Listeners will gain a fresh perspective on adapting strategies for effective communication in this complex landscape.
AI Snips
Chapters
Transcript
Episode notes
From Journalist To PR Media Leader
- Arun moved from journalism to PR industry media by joining The Holmes Report in 2010 and stayed for 13 years.
- He rebranded the outlet to Provoke Media and grew it by focusing on global PR insight and ethics.
Niche PR Issues Become Mainstream
- Provoke's mission is to prove and improve PR's value through news, research, awards, and ethics.
- Many niche PR topics like ESG and disinformation are now mainstream business concerns.
PR's Multi-Stakeholder Edge
- Arun prefers PR coverage because it intersects with real-world issues across stakeholders.
- PR's multi-stakeholder focus yields richer, more consequential stories than advertising alone.