Dr. Ariel Edwards, co-founder of Fixxed Studios, shares her inspiring journey in establishing a cash-based physical therapy practice with a unique franchise model. She discusses her partnership with a gym owner to create innovative services like dry needling and dynamic cupping. Ariel delves into the challenges of franchising, including navigating state regulations and maintaining brand consistency. She also highlights opportunities for physical therapists seeking new career paths and her vision to expand Fixxed nationwide, enhancing wellness and flexibility in the field.