Aren Johnstone

Aren Johnstone, CEO of FranchiseRamp, delves into the critical dilemmas of hiring in franchising. He reveals why outside marketers often struggle, likening franchising to a political system where franchisees wield significant power. Aren highlights the pitfalls of hiring ex-e-commerce leaders versus seasoned franchise veterans, and discusses how leadership aiming for quick wins can erode culture. His insights on creating a franchisee-first environment and using innovative strategies, like AI tools for communication, offer valuable guidance for scaling franchises.