Franchise Secrets Podcast "Top Marketers" Fail Inside Franchise Systems...Here's Why
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Nov 25, 2025 Aren Johnstone, CEO of FranchiseRamp, delves into the critical dilemmas of hiring in franchising. He reveals why outside marketers often struggle, likening franchising to a political system where franchisees wield significant power. Aren highlights the pitfalls of hiring ex-e-commerce leaders versus seasoned franchise veterans, and discusses how leadership aiming for quick wins can erode culture. His insights on creating a franchisee-first environment and using innovative strategies, like AI tools for communication, offer valuable guidance for scaling franchises.
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Outside CMOs Are Innovative But Unprepared
- CMOs from e-commerce bring bigger budgets and more innovation to franchising.
- They often fail because they don't grasp franchise complexity and change management.
Prep With AI Before Key Conversations
- Prep meetings using AI to simulate interviews and get concise feedback.
- Use tools like ChatGPT and Whisperflow to refine ideas before public conversations.
One Tech Pilot Turns Into Hundreds Of Meetings
- Implementing conversion API tracking required dozens of approvals and hundreds of franchisee conversations.
- What takes one e‑commerce call becomes a multi-step political process in franchising.