Faruk Capan, Chief Innovation Officer at EVERSANA, discusses the revolutionary role of AI in the pharmaceutical sector, emphasizing innovative marketing strategies. Stephen Onikoro from PharmaForceIQ reveals insights into using AI for deeper customer understanding. Anurag Banerjee, founder of Quilt.AI, shares how AI transforms consumer research and content personalization. The panel navigates ethical concerns, regulatory challenges, and the future landscape of pharma marketing, highlighting AI's potential to empower patients and enhance efficiency significantly.
