Pharmaceutical Executive Pharma Marketing in the Age of AI: A New Era Begins
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Aug 3, 2023 
Faruk Capan, Chief Innovation Officer at EVERSANA, discusses the revolutionary role of AI in the pharmaceutical sector, emphasizing innovative marketing strategies. Stephen Onikoro from PharmaForceIQ reveals insights into using AI for deeper customer understanding. Anurag Banerjee, founder of Quilt.AI, shares how AI transforms consumer research and content personalization. The panel navigates ethical concerns, regulatory challenges, and the future landscape of pharma marketing, highlighting AI's potential to empower patients and enhance efficiency significantly.
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AI Accelerates Video Production
- Eversana uses generative AI to create video scripts and near-real video productions within days instead of months.
- This practical application accelerates pharmaceutical marketing content creation significantly.
Generative AI Unlocks New Insights
- Generative AI speeds up software development and textual data analysis in pharma marketing.
- Combining internal and external data via foundation models unlocks novel insights not previously possible.
AI Personalizes Pharma Marketing
- PharmaForce IQ uses AI to build detailed HCP profiles and intelligently orchestrate marketing across channels.
- Machine learning replaces rules-based approaches for personalized orchestration at scale.