Anu Narayanan

Anu Narayanan, President of Women's and Home at Anthropologie Group, shares insights into transforming Maeve into a standalone brand. She reveals the strategic shift fueled by customer demand and social engagement, alongside metrics from TikTok. Anu discusses the unique boutique aesthetic of Maeve's new stores located in nontraditional markets like Raleigh and Atlanta. She details the brand's innovative marketing strategies, including a vibrant influencer community and a revived catalog that enhances storytelling, all while staying true to Anthropologie's roots.

In this discussion, Anu Narayanan, the President of Women’s and Home at Anthropologie, shares insights into the brand's evolution, particularly the innovative spin-off of Maeve into a standalone label. She emphasizes the significance of fresh perspectives and strategic investments in growth during uncertain times. The conversation also touches on broader industry challenges, including Zara's controversial ad bans and Gucci's labor disputes, highlighting the ongoing need for change in fashion ethics and practices.