Antoine Belmar-Pépin
Neuroscientist and artist who researches the connection between pareidolia, creativity, and perception, and whose lab studies how people find meaningful patterns in ambiguous images.
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Oct 23, 2025 • 21min
Why Our Brains Find Meaning in Random Patterns
Malik Mays, an Oakland-based musician known as Mahawam, shares his playful experiences with pareidolia, seeing faces in everyday objects and using it to rekindle creativity. Neuroscientist Antoine Belmar-Pépin discusses the link between pareidolia and how our brains perceive patterns, revealing that those who see more forms in ambiguity tend to score higher on creativity tasks. They explore how this phenomenon can enhance emotional expression and transform our connection with the world around us.
