Why Our Brains Find Meaning in Random Patterns

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Oct 23, 2025

Malik Mays, an Oakland-based musician known as Mahawam, shares his playful experiences with pareidolia, seeing faces in everyday objects and using it to rekindle creativity. Neuroscientist Antoine Belmar-Pépin discusses the link between pareidolia and how our brains perceive patterns, revealing that those who see more forms in ambiguity tend to score higher on creativity tasks. They explore how this phenomenon can enhance emotional expression and transform our connection with the world around us.

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ANECDOTE

Finding Joy In Household Details

Malik Mays found a face in soap on his countertop while washing dishes and felt unexpectedly delighted.
The discovery transformed a mundane chore into a playful, freeing moment that brightened their day.

ADVICE

Reframe Your Home With Intention

If your home feels static from remote work, actively search for faces or characters to revitalize the space.
Keep practicing; once you spot one face you'll start seeing many more.

ADVICE

Practice Pareidolia As A Mindfulness Exercise

Pause, take a deep breath, and look around your immediate space to notice shapes and patterns.
Ask what you see, consider alternatives, and note how finding those patterns makes you feel.

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What happens when imagination meets perception, and ordinary objects come alive? We explore the science of pareidolia.

Summary: Our minds are wired to find meaning, even in randomness— which is why sometimes we can see faces and patterns in everyday objects. In this episode of The Science of Happiness, we explore how this phenomenon, called pareidolia, can shift how we experience our surroundings and open ourselves to more creativity, connection, and calm.

How To Do This Practice:

Pause and settle: Take a few slow breaths and allow yourself to slow down. Let your mind soften its focus.
Choose your space: Look around your home, your walk, or wherever you are. Everyday objects work best— walls, trees, clouds, shadows.
Let curiosity lead: Notice shapes, textures, or patterns that catch your eye. Don’t try to find something, just observe.
See what appears: Allow your imagination to play. Do you see a face, an animal, a tiny scene hidden in plain sight?
Stay with it: Notice how it feels to find meaning in randomness. What emotions or memories come up?
Reflect and return: Take a final look around. Does your space or the way you see the things around you feel any different now?

Scroll down for a transcription of this episode.

Today’s Guests:

MALIK MAYS is an Oakland-based musician who also releases music under the name Mahawam.

Learn more about Malik here: https://mahawam.com/bio

ANTOINE BELLEMARE-PEPIN is a neuroscientist and artist, who researches the connection between pareidolia and creativity.

Learn more about Antoine here: https://tinyurl.com/233w9rym

Related The Science of Happiness episodes:

The Healing Effects of Experiencing Wildlife: https://tinyurl.com/bde5av4z

Why Going Offline Might Save Us: https://tinyurl.com/e7rhsakj

How To Tune Out The Noise: https://tinyurl.com/4hhekjuh

Related Happiness Breaks:

Pause to Look at the Sky: https://tinyurl.com/4jttkbw3

How To Ground Yourself in Nature: https://tinyurl.com/25ftdxpm

Make Uncertainty Part of the Process: https://tinyurl.com/234u5ds7

Tell us about your experience with this practice. Email us at happinesspod@berkeley.edu or follow on Instagram @HappinessPod.

Help us share The Science of Happiness! Leave us a 5-star review on Apple Podcasts and share this link with someone who might like the show: https://tinyurl.com/2p9h5aap

Transcription: https://tinyurl.com/yzp9hykv