Ant Duffin

Ant Duffin, a Vice President Analyst at Gartner specializing in digital commerce, shares insights on how top brands excel in the evolving digital landscape. He emphasizes the importance of a differentiated commerce strategy, focusing on customer retention alongside attraction. The discussion unveils strategies for talent development and highlights the balance between quick and thoughtful buying experiences. Duffin also underscores the role of innovative tools like generative AI and the need for effective customer relationship-building in driving success.