Anna Hunter

Logan Shinholser chats with Dr. Anna Hunter, Director of Learning & Development at JobTread. She reveals that successful technology adoption hinges on understanding human behavior in construction firms. Anna stresses the importance of defining core problems before jumping into tech. Building 'software champions' within teams can pave the way for smoother rollouts. Additionally, she discusses the need for proper incentives tied to accountability, ensuring that new tools are embraced rather than ignored. Practical strategies combine psychology with tech to drive meaningful change!