

#460 How to Drive Technology Adoption in Your Construction Business (ft. Dr. Anna Hunter)
May 21, 2025
Logan Shinholser chats with Dr. Anna Hunter, Director of Learning & Development at JobTread. She reveals that successful technology adoption hinges on understanding human behavior in construction firms. Anna stresses the importance of defining core problems before jumping into tech. Building 'software champions' within teams can pave the way for smoother rollouts. Additionally, she discusses the need for proper incentives tied to accountability, ensuring that new tools are embraced rather than ignored. Practical strategies combine psychology with tech to drive meaningful change!
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Failed Software Rollout Story
- The host shared their experience forcing a software adoption without team buy-in, leading to failure and frustration.
- The team discontinued using the software within six months due to lack of engagement and training.
Clarity Before Software Adoption
- Define your operational problems clearly with your whole team before adopting software.
- Build team consensus and commitment to address the problem before seeking tech solutions to reduce resistance.
Map Processes to Identify Gaps
- Map out your detailed processes with your team to identify bottlenecks and gaps.
- Use simple tools like sticky notes or whiteboards to visualize and adjust workflows collaboratively.