Anna Esrov, VP of Customer Experience & Loyalty at Boll & Branch, discusses the company's remarkable journey from startup to scaling while maintaining a personal touch. She shares insights on the importance of exceptional customer care, especially tailored for male shoppers. The conversation delves into customer engagement strategies, emphasizing metrics like Lifetime Value and the impact of innovative partnerships. Joined by Brent Peterson, the dialogue balances serious business insights with fun anecdotes, making for an entertaining and informative listen.