Anika Zubair

Customer success executive, coach, and creator of The Customer Success Pro Podcast who helps CSMs and CS leaders build revenue-driving skills and scale world-class teams. Hosts the show and shares frameworks for value-led executive business reviews and objection handling.

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Feb 26, 2025 • 39min

Driving Business Growth as a Strategic Advisor with Anika Zubair

Anika Zubair, Head of Customer Success at Griffin and host of the Customer Success Pro Podcast, shares her 13 years of experience in B2B SaaS. She discusses the crucial role of strategic advisors in Customer Success, emphasizing the need to move beyond product knowledge to create real business impact. Anika highlights the importance of asking the right questions to unlock growth and nurturing meaningful relationships that align with customer goals. She also provides insights on shifting from reactive support to proactive value creation for long-term success.

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