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Anika Zubair
Podcast host and customer success executive who runs The Customer Success Pro Podcast and coaches CSMs to become revenue-driving, strategic practitioners.
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Feb 26, 2025
• 39min
Driving Business Growth as a Strategic Advisor with Anika Zubair
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Anika Zubair, Head of Customer Success at Griffin and host of the Customer Success Pro Podcast, shares her 13 years of experience in B2B SaaS. She discusses the crucial role of strategic advisors in Customer Success, emphasizing the need to move beyond product knowledge to create real business impact. Anika highlights the importance of asking the right questions to unlock growth and nurturing meaningful relationships that align with customer goals. She also provides insights on shifting from reactive support to proactive value creation for long-term success.
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