Andy Lambert

In this engaging conversation, Andy Lambert, a marketing expert from Adobe, and Luan Wise, a seasoned marketing consultant, share their insights into B2B social media strategies. They emphasize the importance of genuine client engagement and personal branding for driving growth. Key topics include navigating the complexities of B2B marketing, effective use of platforms like LinkedIn and YouTube, and the role of influencer partnerships in enhancing authenticity. They also introduce valuable tools for crafting social media content.

Andy Lambert, a serial entrepreneur and co-founder of ContentCal, shares his incredible journey from near-bankruptcy to a major acquisition by Adobe. He discusses the surprising cash flow issues that can arise from big deals and the critical mindset shift to delegate and scale effectively. Andy reveals key hiring mistakes that slowed growth, the importance of maintaining company culture, and how leveraging customer insights shaped their product strategy. His candid insights serve as a blueprint for anyone looking to scale and succeed in the tech industry.

Andy Lambert, a former entrepreneur and now Principal Product Manager at Adobe, dives into the evolving world of B2B marketing. He discusses the shift from traditional influencers to personality-led growth, emphasizing genuine advocacy over mere audience size. Andy shares hard-earned lessons from his time at ContentCal, including a costly paid media mistake and the success of community partnerships. He highlights the importance of long-term creator relationships and how Adobe integrates their products into creators' workflows for authentic marketing.